Vidalia Onions 101

Learn more about Vidalia onions and drive produce sales!

Episode 1 - All About Vidalia Onions

In our first Lunch & Learn episode, our President & CEO, John Shuman, along with his brother and Director of Operations, Mark Shuman, talk about what makes Vidalia onions so special and share with us the Shuman family history in the sweet onion industry. 

 

Episode 2 - Consumer Research & Insights

In order to create effective marketing programs, you have to first know who your customer is. Shuman Farms' CMO, Trish James, talks with our Director of Marketing, Adam Brady, about the Vidalia onion consumer, what their market basket looks like, and their impact on the produce department. 

 

 

Episode 3 - Driving Sales Through Merchandising

Now that we know who the Vidalia consumer is, how do we effectively merchandise for them? Shuman Farms' Director of Sales, Brandon Parker sits down with John Shuman to discuss how effective marketing and point-of-sale can drive incremental sales of the World's Most Famous Onion. 

 

 

Episode 4 - Cooking with Chef Tune

Food Network Chopped Champion and RealSweet Brand Ambassador, Chef Shannen Tune, cooks up a delicious recipe to celebrate Vidalia onions and Cinco de Mayo. For more amazing recipes by Chef Tune, make sure to visit our YouTube channel!

 

Save the date! We'll be hosting a new Lunch & Learn webinar series in September all about our RealSweet Peruvian sweet onion program. Register today!

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Contact Information
Address

Shuman Farms

278 Hwy 23 South

Reidsville, Georgia 30453

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Phone
912-557-4477
Fax
912-557-4478